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Pump’s Summer On Pack promo ran right in the midst of a flood of seasonal clutter in the beverage fridge. Our task was to activate Pump’s above-the-line campaign and make it stand out successfully instore..
This was an activate-and-extend challenge. We took the campaign theme and designed and produced high-impact collateral to create cut through at point of purchase.
The on-pack Pump campaign was activated nationwide across all channels.
Total of 129,829 entries received
PUMP SUMMER
ON PACK
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