We launched two exciting promotions across Petros and dairies.

The first capitalised on the Croc craze by introducing custom Fruju charms, which we knew would appeal to both younger collectors and older customers nostalgic for the brand.

The second was our gamified promotion, Fruit Frenzy. Shoppers had 30 seconds to squish as many falling fruits as possible to discover if they were an instant winner. It was not only fun to squash the fruit, but also brought Fruju’s refreshing fruit flavours to life.