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At Farrimond we help and understand brands, retailers and have in-depth insights into the consumer – their purchase behaviour and how to reach them in different channels.
Our competitive advantage is in the quality of our creative execution coupled with our experience in developing end-to-end strategic shopper marketing campaigns that cross all channels. We hold our client relationships close to our hearts, collaborating with some of the world’s largest brands to deliver world-class shopper marketing. They are not just clients but valued partners.
As a team we are an enthusiastic, talented, down-to-earth bunch. Happy to roll up our sleeves and get stuck in. We pride ourselves on being refreshingly understated, we have no room for big egos just big ideas and have a culture of always challenging the status quo.
Get in touch and see how we can help you.
Here’s a snippet…
Creative, Design & Studio
Our creative and design team transforms and enhances brands through strategically grounded thinking and output, whilst being supported by our studio team. We also offer a studio direct model which is highly cost-efficient for our partners.
Account Service
Our team is the guardian of their brands. We’re a trusted partner and extension of your marketing and sales teams. Working alongside you to strategically, plan and strengthen your brand, NPD, and activations – collectively achieving the business objectives and targets.
Media
Our media team goes beyond the ‘media plan’ by thinking holistically about Paid, Owned, and Earned. Within a successful full-service agency, we align and collaborate with our specialist and wider agency units to bring this to life and deliver world-class client solutions. Bringing all communication disciplines closer together creates more compelling experiences that drives stronger connections and delivers successful outcomes for our clients.
PR
Uniting brands with the people that matter, driving connection and conversation through creative communications, underpinned by consumer insight. As integrated communications specialists, our team is skilled at finding creative and impactful ways to bring your brand’s story or product to life, whether that be through PR, social, influencer, content, events, activations, or all the above.
Fulfilment/logistics, Promotion and Prizes
We provide an end-to-end promotional offering. What sets us apart beyond creative and print production is our in-house logistics and fulfilment. Our team manages terms & conditions, prize sourcing, costs, verification, and liaising with winners right through to prizing dispatches.
Print & Content Production
You name it, and we’ll find a way to create and build it within your budget. Our remit covers traditional print production such as billboards and FSDUs and extends into spatial, including office fit-outs and trade show stands before crossing over into production that sits entirely within the digital world.
Our greatest assets are our people, our experienced skill sets, our relationships and our partner’s results.
Farrimond is part of an integrated group of marketing services agencies in Australia and New Zealand called Attivo.
ANZ
Retail and consumer shopper activation
Christchurch
Fully integrated marketing and communications
ANZ
Full service content production
Sydney, Perth
Integrated advertising, data, technology and media buying, social marketing and behaviour change
Sydney, Perth
Communications planning, media buying and performance media
Managing Director: (ANZ)
Lou Devine
021 689 252
[email protected]
Media General Manager:
Hugo Winter
027 352 9549
[email protected]
PR General Manager: (ANZ)
Georgia Coleman
021 462 452
[email protected]
Creative Director: (ANZ)
Amy Cattanach
027 273 0181
[email protected]
Prize Enquiries:
David Manoa
0800 432 114
[email protected]
Insight
With the prevalence and fear of COVID disappearing we needed to remind New Zealanders that keeping up their hygiene routines, was still as important as ever – germs were just as prevalent..
Idea
Change the rational, fear-driven messaging we’ve generally been exposed to when it comes to personal hygiene (particularly during the beginning of the COVID outbreak) and instead create cut through with fun and engagement, still underpinned by education...
Activation
With the help from science-celeb Nanogirl, we created the Germ Geniuses and invited all Kiwi kids to join us and become one too. Getting involved was as simple as picking up a free science kit when you spent $20 or more on any Dettol products at Countdown. Families learnt about the super powers of soap through The Big Bubble Experiments and the Super Soap Experiments, all the while increasing the basket spend of Dettol products...
Results
+50% Sales uplift – display.
29% Sales (highest units per visit purchased online redemption
of kits).
Insight
Back to School is a busy time of year in an already cluttered grocery environment. Kellogg’s wanted to own BTS and remind parents that kids need food for fuel to get them through the school day..
Idea
A mammoth display drive in all key channels to disrupt and engage shoppers with BTS offers...
Activation
Exclusive, scalable off-location displays in leading grocery and retail stores...
Results
+7.4% growth in New World
+13.4% growth in Pak’n Save
290% growth in 1 month in TWL
Insight
Land development in Aotearoa has had a devastating effect on our natural habitats with 90% of wetlands destroyed and 4,000 native species at risk of extinction. Botanica by Airwick has partnered with WWF New Zealand to #ReBlossomNZ through planting native wild flowers to help regenerate and restore our precious ecosystems..
Idea
At every touchpoint remind Kiwis how precious and fragile our eco-systems are, while balancing the importance of promoting the Airwick Botanica product range...
Activation
We developed the creative to communicate the Botanica #ReBlossomNZ brand purpose and partnership from the beauty in our ATL TVC right through to instore, where our FSDUs were activated by consumers walking past with birdsong...
Results
66% Sales increase.
Botanica brand +6.7% with Botanica Electrics +39.3% and Room Sprays up +9.3%.
Highest Market Share week ever for Botanica in NWNI at 24.1%.
Total Aircare Category to deliver growth of +4.2%.
Total RSV resulted at +$82.8k (+$5.1k vs Purpose YA).
Insight
The ‘Stain Solver Challenge’ was an Australian success story for Vanish. For the New Zealand market, we saw the need for a ‘refresh’ – to keep the potent promise while making the tone and content more relevant to Kiwi customers..
Idea
A TV campaign built on authenticity and ‘Kiwi’ personality. Our ad series, hosted not by actors but well-known local bloggers, delivered strong OxiAction branding in ways that kept the message fresh, compelling, and above all, relatable...
Activation
The campaign had powerful TV and social exposure over 12 months, further differentiated by our use of 6-second ‘bumper’ add-ons on the tail of the clips, effectively created two ads in one. Among the messages highlighted: Vanish’s support of women’s charity Dress for Success...
Results
The commercials brought great success for Vanish. Extremely positive results after just 6 months with increased sales across Grocery and Category penetration.
Insight
Pump’s Summer On Pack promo ran right in the midst of a flood of seasonal clutter in the beverage fridge. Our task was to activate Pump’s above-the-line campaign and make it stand out successfully instore..
Idea
This was an activate-and-extend challenge. We took the campaign theme and designed and produced high-impact collateral to create cut through at point of purchase...
Activation
The on-pack Pump campaign was activated nationwide across all channels...
Results
Total of 129,829 entries received
Insight
W&D’s range ZiRO, are Black Zirconium rings made in New Zealand from the mineral Zircon. W&D needed a campaign to highlight that they cater to every individual’s special style and pallet, no matter what. Everyone is unique, and so are their tastes. ZiRO understands this and designs bespoke jewellery to match..
Idea
We showcased the rings, and represented their individuality through the comparison of cocktails, playfully elevated into fantastical cocktails...
Activation
We created a suite of visuals that were used at point of sale and in catalogues. Behind the scenes content videos were captured to push out through ZiRO’s social channels.
Insight
Winter is Youthline’s most demanding season, with 1 in 4 young Kiwis reaching out. Over 16,000 texts were anticipated to be received during this period. A move to digital channels was identified as the right strategy to achieve the fundraising target on a constrained budget..
Idea
Campaign theme: ‘Make sure no text goes unanswered’.
Giving the audience a glimpse of the confronting reality to help switch apathy into action, we put at the forefront of the communication the genuine and confronting messages Youthline receive....
Activation
Digital ads, online and outdoor, drew on paraphrased real Youthline text threads for impact and empathy. Reach was created and extended via creative media placement across the country which included extensive donated space...
Results
Youthline’s Winter Appeal 2021 achieved its largest nationwide media reach to date.
Insight
A premium quality product range, affordably priced, Pams Finest was the ideal temptation for 28,000+ visitors to Auckland’s iconic Food Show. The event’s attendees are typically knowledgeable ‘foodies’ and very much inclined to spread news of their discoveries…
Idea
We envisaged a ‘Farmer’s Market’ style stall offering that could be easily replicated at Food Shows across New Zealand.
Activation
‘Pams Finest’ market stall was a hit with visitors, attracted to our vivid design elements and a stunning array of products.
Results
The experiential concept drove excitement, preference and raise awareness of New World’s Pam’s Finest range around the country.
Insight
Brownie flavour has proven to be a popular SKU in the confectionery/snacking category so M&M’s wanted to tap into this flavour profile for their NPD launch..
Idea
Using the tagline ‘No Baking Necessary’ – a LTO NPD launch across grocery, petrol and convenience...
Activation
Off location displays featuring NPD & Core as well as tactical comms across all channels...
Results
Most successful MWC bitesize launch in 18 months in WWNZ & Foodstuffs.
Insight
How can Unilever’s Dove Self-Esteem Project help more young New Zealanders enjoy a positive relationship with the way they look? Schools are the best way to reach the largest number of young people. Dove’s Self-Esteem project lacked a connection with schools to become part of their wider resilience programme based on Educational Standards..
Idea
Identify an intermediary whose expertise lies in helping brands integrate with educational programmes in New Zealand schools...
Activation
We enabled Dove to partner with School Kit, a company that specialises in programmes that can be implemented into the New Zealand curriculum...
Results
In two years since launch, the Dove Self-Esteem Project has reached 64,000 young people, creating meaningful impact in classrooms throughout New Zealand.
Insight
Running quarterly promotions is a very expensive way to target consumers. The high cost of plate changes with every new promo could be avoided by enabling on-pack promotion across all SKUs at all times..
Idea
A customised online platform – enabling fresh and relevant promotional activity to be introduced as needed...
Activation
Our online ‘My Coke’ platform built a community of Coca-Cola users and kept them coming back to enter desired promotions throughout the year...
Results
300,000+ members and growing. 1,000 new members every week.
Insight
In the fast, ever-growing fresh pasta segment Delmaine needed a different approach for its new range to stand out from the competitors at shelf level.
Idea
In order to stand out and convey a premium we incorporated delicious meal solutions to inspire the shopper, while leaning into a new colour palette that represented a more prestigious and sophisticated colour palette...
Activation
Redesigned packaging that created cut through.
